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Instagram Content 

Instagram

Audience and Engagement

📊 Instagram Analytics & Audience Profile for @rotimoofficial

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1. Account Overview

  • Followers: 120,000

  • Account Type: Creator / Musician

  • Niche: Afrobeats, R&B, fashion, lifestyle, culture

  • Posting Frequency: 2–4 times per week

  • Typical Content: Reels (performance, studio, brands, lifestyle), Photos (fashion, events), Stories (BTS)​

 

2. Engagement Rate Estimate

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Average Likes: 2,000 – 3,000

Average Comments: 50 – 150

Engagement Rate2.0% – 3.5% 

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3. Audience Demographics

CategoryEstimated Breakdown

Top Locations: UK 🇬🇧 (London), India (Delhi, Mumbai), Nigeria 🇳🇬 (Lagos), USA 🇺🇸 (New York, Atlanta), Ghana 🇬🇭

Age Range18–24 (35%), 25–34 (45%), 35–44 (15%)

Gender Split: Female: 58%, Male 42% 

Interests: Music, Afrobeats, fashion, nightlife, music festivals, urban culture, R&B, wellness

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4. Story & Reel Performance (based on averages)

Reels: 20k – 100k views

Stories: 5k – 12k views

Insta Insights engagements.jpg

© 2022 Rotimo Music

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